Friday, June 1, 2012

10 Things Great Bosses Do

Even after 100,000 years of natural selection, the human race has evolved to the point where our organizations are nearly as effective as a colony of ants with defective antennas. That's right, we still have a long way to go. Sobering thought, I know.
And yet, for all the Yahoos, HPs, RIMs, Sprints, Sonys, Kodaks, Nokias, Bank of Americas, and all the executives that turned these once-great brands into laughing stocks, there's still the occasional Apple or IBM to give us hope.
It may be an imperfect world, but there are still managers who more or less know what they're doing -- after they've had their morning coffee. Here's my take on what high-performance managers do -- or are at least supposed to do -- to motivate their teams and deliver results:
- Help the company achieve its strategic and operating goals by making smart business decisions and managing their team effectively.
- Entrust their employees with as much responsibility as their capabilities will allow and hold them accountable for the same.
- Behave like a mature adult -- genuine and empathetic -- even when their employees or their management are acting out like spoiled children.
- Provide their employees with the tools, training, and support they need to effectively achieve challenging but reasonably attainable goals.
- Promote a can-do, customer service attitude with customers and stakeholders by walking the talk and leading by example.
- Promote their team's accomplishments and take the heat for their failures.
- Provide genuine feedback, both good and bad, to their employees, peers, and management. Request the same from them.
- Work their tail off and be hands-on when necessary. If they don't, they can't expect anybody else to do it either.
- Don't compromise their ethical principles in the name of "the ends justify the means" or for any other reason.
- Strike a balance between shielding their folks from the ripples of dysfunctional management and openly communicating events that may affect them.
Overall, the best managers create a work environment where people feel challenged, do their best, and are held accountable for meeting their commitments. But most importantly, they're key components in an organization that exists to serve its customers and shareholders. We're all happiest working for a successful company.

Google+ Adds New Local Listings Tab for Businesses

Google's fast-growing, if only still nascent, social network Google+ has rolled out a new tab dedicated to providing information on local businesses. Located on the right-hand side of the Google+ page, Google+ Local allows users to search for businesses that are nearby, read reviews and find them using Google Maps.
For instance, if you search for "cheeseburgers" on Google+ Local, it will generate a list of restaurants near your location that serve cheeseburgers. If you click on one of the listings, you'll be taken to a local Google+ page that includes photos, reviews from people in your Google+ Circles and other information such as address and opening hours from the company's Google Places for Business listing.
Google Adds New Local Listings Page for Businesses
For business owners, this means that a company's information on its Google Places for Business listing will now be available to users across Google search, maps, mobile and now Google+. It can be even more important now for business owners to verify their basic listing data, make updates, add photos and respond to customer reviews.

Related: What You Need to Know About the New Google+ Design 
Additionally, Google has integrated a business's Zagat score into its Google+ Local listings. Google purchased the popular business survey rating service last fall for more than $150 million.
"For example, a restaurant that has great food but not great decor might be 4 stars, but with Zagat you'd see a [score of] 26 in Food and an 8 in Decor, and know that it might not be the best place for date night," Google product management director Avni Shah wrote in a blog post announcing the Google+ Local launch.
The search giant also hinted that it will be further integrating Google+ business pages and Google+ Local listings.
"We know many of you have already created a Google+ Page for your business, and have been hosting hangouts and sharing photos, videos and posts," Jen Fitzpatrick, Google's vice president of engineering, wrote in a separate blog post. "We're excited that we'll soon extend these social experiences to more Google+ Local pages in the weeks and months ahead."

Related: Chris Brogan on How Businesses Benefit from Google+ (Video)

5 Ways to Master Social Media Multitasking

Managing social media accounts across Twitter, Facebook, Pinterest and other sites can be overwelming for some business owners. Posting to each can simply require too much attention for time-crunched entrepreneurs.
But you don't need to be all things to all people on the social Web. And you don't need to hire a social media manager to handle it all. There are a number of cost-effective ways for you to have an active pressence on more than one social media site without devoting all your time to it.
Here are five tips and tools for how you can get your message across on multiple social platforms without wasting a ton of time -- or breaking the bank.
1. Have a strategy.
Try spending your limited time and resources investing in only the social media sites you know that your customers use. It can be better to build one or two strong profiles than to dilute your influence with a scattershot effort across four or five.
Once you determine which sites to be on, creating a social media content strategy can help you stay organized. Maybe you tweet only five times a day, post to Facebook once a day and update your business blog once a week. Laying out a strategy and sticking it to it can help take some of the haphazardness out of managing multiple social accounts.

Related: How to Create a Social Media Content Strategy (Video)
And the good news is there are plenty of free and inexpensive Web apps that can help. Bliss Control is a free tool that offers shortcuts for you to manage account settings such as privacy, profile pictures and passwords from one place. Social media dashboards such as HootSuite and Buffer are free options for managing and scheduling posts across multiple accounts.
2. Don't blindly recycle content.
Managing different accounts from the same location can create the temptation for you to use the same updates over different platforms. The problem in doing so is that customers often follow you on multiple sites and don't want to find the same content from site-to-site.
In general, form follows function. Twitter can be effective for sharing links, thoughts and quick updates about your company. Facebook can be better for creating and sharing photo albums, longer summaries of your links and customer comments. Don’t automatically Facebook everything you tweet or syndicate your blog on LinkedIn.

Related: Finding the Best Time to Post to Social Networks
3. Don't be shy about cross-promoting posts across sites.
While social-media multitasking usually means creating content that’s unique to each platform, that should not stop you from cross-promoting content without annoying your followers. The trick is to direct users to unique or helpful content. For example, ask your Twitter followers to check out new pictures on your Facebook wall.
One free option for building automation into your social networks is a tool called ifttt, which stands for “If This, Then That.” Users can build automated tasks for more than 40 social networks and Web apps using simple conditional statements.
Sendible which starts at about $10 per month also pushes content to various platforms. It also includes metrics to track who is talking about your business and on which sites.
4. Use analytics tools to know what's working and what isn't.
Don't waste time socializing content that isn't resonating with your followers. Analytics apps can be key to figuring out which of your posts are successful and why.
Consider starting with SocialBro which is available as a free desktop app or a browser extension. It includes information on which cities your followers live in and when they’re likely to be online. Free apps such as Tweriod and TweetWhen can also help you determine optimal posting times for different networks.
Related: 10 Little Known Social Media Tools You Should Be Using -- Now

Link-shortening tools such as
bitly can offer statistics on who is clicking through on the links you post. Another option is to monitor your website analytics through tools such as Google Analytics or Yahoo! Web Analytics to see how many referrals you are getting from social media sites. Web hosting services often offer this capability as well.
5. Treat followers like customers.
Try using Twitter, Facebook and, for instance, Instagram's mobile posting features, to put faces to your employees and give a behind-the-scenes look at your company. Your followers are real people and they most likely will apprecaite seeing the people behind your business and your social media pressence.
There are free Facebook apps for interacting with customers via polls and surveys. Poll for Facebook comes with the ability to add custom code, multiple-choice or written questions and extra privacy settings. Promotion Builder, by Redwood City, Calif.-based Wildfire, starts at $5 per promotion plus 99 cents per day and lets users run contests and promotions such as coupons, group deals and sweepstakes across multiple sites.