Experience is everything right? You always research for the right way to build up your eCommerce enterprise.
Are you the Owner?
Do you have retail chain but don't know how to start selling your products online?
Are you a manager of an eCommerce company but you have problems to see the bottom line.
I believe that you understand why I am asking for...
Let's start answering the questions instead of asking the questions.
See the bottom line and build your organizational structure step by step:
The structure I'd recommend:
E-Commerce Executive
- Website Management
- Content Management
- Usability & Web Design
- Online Marketing
- Social Media Communications
- Display Advertising
- Affiliate Marketing
- Email Marketing
- Copy Writer
- Search Management
Those are the major areas. The size of each group and the level of each manager depends on the size of the organization. The company also needs an online public relations role to engage with bloggers and to manage the messages on facebook, twitter, youtube, digg and the like. This may report through the Social Media Communications department instead of E-Commerce.
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