Price Differentiation for Increased Sales And Larger Profit Margins

First, it depends on what kind of estore software you use. Is it your own source or do you use al in one ecommerce solutions such as volusion, bigcommerce, magento... You can imagine it would be definitely better If you have both your own software and development team in house. This will effectively cash on programming the new applications and projects, integrate it to your e-store the way you want it and cost effective. If you are using shopping cart solutions, you will be more limited to put it into practice.
After this individual point of view, the main topic is how customers come to our e-store:
Where they come from;
1)- Price comparison sites: Means they are looking for low prices, so you don't want to offer high prices. If you do, they won't even come and visit your website unless they haven't have any other choices.


2)- Search Engines: Means they were already looking for a specific product and found you. Middle price would be the best fit for your e-store price segmentation strategy.


3)- Direct Visits or Result of Reviews: Means they are already comfortable with you, your site, your customer service, your value and they are high likely to pay your asking price.


It is obvious that you will enjoy increased sales and larger profit margins with the effective use of price differentiation.

notion source: upstreamcommerce.com